Get to Know Douyin/Tiktok
Douyin is China’s leading destination for short-form mobile videos. Powered by easy-to-use video creation tools and smart recommendation technology, Douyin quickly became a highly popular app across the country. It empowers everyone to capture and present the world’s creativity, knowledge and moments that matter in everyday life, presenting a wide and diverse range of content on the platform.
Douyin's Data
Douyin DAU reached 600 millions, user’s avg. time spent per day is 69mins, a must-have short video marketing platform for clients.
Douyin's Demographic
Douyin user’s demographic data: male gain 52.2%, females get 47.8%; main age group is 25-30 (24.8%) ,31-35 (22.9%) and 19-24 (21.7%).
In-feed Video Ads
Leverage the native in-app viewing experience with branded video content embedded in ‘For You’ feed. Appears as native as possible: Up to 60- second long full-screen video ad, auto- play, sound-on; users can like, comment, and share.
Case Study (KOLs + In-feed Video)
A well-known software brand cooperating with the vertical type KOLs, they produced short-video with techical styles which attract their fans to engage & subscribe their app. With the accurate targeting, the potential customers of the brand can receive the message and convert easily by in-feed video.
Takeover Ads
Increase your brand awareness and build a strong impact with the full-screen display on splash screen. This is the first display you see upon opening Douyin, also you can enjoy 100% SOV on splash screen.
Case Study (Takeover + In-feed + H5)
Client: Chinese Service Center for Scholarly Exchange (MINISTRY OF EDUCATION CHINA)
By launching In-feed ad and Takeover at the same time, Takeover brought first impression to the audience and audience could see the In-feed ad again when they scroll to see the content in Toutiao. This strategy enhanced the brand awareness and it was easy for the audience to access the website to find the overseas study information.
Also, we started to launch the ad one week after the National College Entrance Examination. That is the best period of choosing where to study for students.
- Takeover ad delivered over 1 million impression
- CTR is 4.25x higher than the industry benchmark
- Client claimed that the response of scholarly exchange was very good
Hashtag Challenge
Hashtag Challenge capitalizes on our audience’s natural tendency to create and share content. Brands can build affinity by turning users into cocreators.
- Professional customization
- Extra top value ads support
- Co-create the marketing content with users
- Take advantage of Influencer / Branded Effect / Music
Case Study
#You Shoot the Ad, We Pay the Cash – Mission for all
Engage with creators through Cash Tasks, guide content creations with 5 creator demonstration videos. For general users, from exposure to conversion, delivering powerful and pertinent brand content.
Full Range of Douyin Service
As a listed distributor of Douyin & Douyin Global Store, Mobfever provide a full range of Douyin services as below.
1. Business account management (Included short-video production)
2. Douyin store management
3. Douyin store livestream
4. Douyin Kols management
5. Douyin promotion & planning
