{"id":4824,"date":"2020-01-23T16:32:19","date_gmt":"2020-01-23T16:32:19","guid":{"rendered":"http:\/\/mob-fever.com\/tc\/?page_id=4824"},"modified":"2022-02-26T11:31:16","modified_gmt":"2022-02-26T11:31:16","slug":"douyin-advertising","status":"publish","type":"page","link":"https:\/\/mob-fever.com\/tc\/douyin-advertising\/","title":{"rendered":"\u9999\u6e2f\u6296\u97f3\u5ee3\u544a\u63a8\u5ee3\u5168\u65b9\u4f4d\u529f\u7565 – Tiktok\u71df\u904b\u5165\u9580 – Mobfever \u91cf\u98db"},"content":{"rendered":"

[vc_row row_content_width=”grid” content_text_aligment=”left” css=”.vc_custom_1510651495568{padding-top: 127px !important;padding-bottom: 43px !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-0 vc_col-xs-12″]

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\n [vc_column_text]<\/p>\n

\u6296\u97f3\u63a8\u5ee3\u53ca\u5ee3\u544a\u5165\u9580<\/h2>\n

[\/vc_column_text] <\/div>\n <\/div>\n<\/div><\/div>[\/vc_column][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-sm-offset-0 vc_col-xs-12″]

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\n [vc_column_text css=”.vc_custom_1603131424141{padding-top: 9px !important;}”]\u8fd1\u5e74\u6296\u97f3\u5ee3\u544a\u8fc5\u901f\u5d1b\u8d77\uff0c\u6296\u97f3\u6bcf\u65e5\u5e73\u5747\u7528\u6236\u91cf\u9054\u52306\u5104\uff0c\u6210\u70ba\u4e86\u4eba\u6c23\u4e00\u6642\u7684\u63a8\u5ee3\u529f\u5177\u3002\u9999\u6e2f\u53c8\u80fd\u5426\u9032\u884c\u6296\u97f3\u5ee3\u544a\u63a8\u5ee3\uff0c\u6210\u529f\u8ddf\u4e0a\u9019\u6ce2\u6f6e\u6d41\uff1fMobfever \u4f86\u70ba\u5927\u5bb6\u8b1b\u89e3\u6296\u97f3\u5ee3\u544a\u6295\u653e\u5404\u7a2e\u57fa\u672c\u7684\u4e3b\u610f\u4e8b\u9805\uff0c\u7d66\u5927\u5bb6\u4e86\u89e3\u9019\u9805\u65b0\u8208\u5ee3\u544a\u6a5f\u9047\u3002<\/span><\/p>\n

 <\/p>\n

\u6296\u97f3\u662f\u570b\u5167\u8996\u983b\u5ee3\u544a\u7684\u4e3b\u8981\u5e73\u53f0\u3002 \u5728\u5bb9\u6613\u4f7f\u7528\u7684\u8996\u983b\u5275\u5efa\u5de5\u5177\u548c\u667a\u80fd\u6295\u653e\u6280\u8853\u652f\u6301\u4e0b\uff0c\u6296\u97f3\u8fc5\u901f\u6210\u70ba\u4e86\u5168\u570b\u6700\u53d7\u6b61\u8fce\u7684\u61c9\u7528\u7a0b\u5e8f\u3002 \u6296\u97f3\u4f7f\u6bcf\u500b\u4eba\u90fd\u80fd\u6355\u6349\u65e5\u5e38\u751f\u6d3b\u4e2d\u81f3\u95dc\u91cd\u8981\u7684\u5275\u610f\uff0c\u77e5\u8b58\u548c\u6642\u523b\uff0c\u800c\u5728\u6296\u97f3\u5e73\u53f0\u7522\u4e0a\u4ea6\u51fa\u73fe\u5ee3\u6cdb\u53ca\u591a\u6a23\u7684\u8996\u983b\u5167\u5bb9\u3002\u56e0\u6b64\u8fd1\u5e74\u5438\u5f15\u5927\u91cf\u570b\u969b\u5546\u5bb6\u4f7f\u7528\u6296\u97f3\u5ee3\u544a\u5f8c\u53f0\u6295\u653e\u6296\u97f3\u79fb\u52d5\u5ee3\u544a\u53d7\u53ca\u8996\u983b\u5ee3\u544a\u3002<\/span><\/p>\n

\u00a0<\/span>[\/vc_column_text] <\/div>\n <\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row row_content_width=”grid”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″]

\n
\n
\n \n <\/span>\n <\/span>\n <\/span>\n Douyin's Data \u6296\u97f3\u5ee3\u544a\u6578\u64da<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]\u6296\u97f3\u6bcf\u65e5\u5e73\u5747\u7528\u6236\u91cf\u9054\u52306\u5104\uff0c\u7528\u6236\u5e73\u5747\u6bcf\u5929\u82b1\u8cbb\u7684\u6642\u9593\u70ba69\u5206\u9418\uff0c\u9019\u662f\u9762\u5411\u5ba2\u6236\u7684\u5fc5\u5099\u77ed\u8996\u983b\u71df\u92b7\u5e73\u53f0\u3002<\/span>[\/vc_column_text] <\/div>\n<\/div>
\n
\n \n <\/span>\n <\/span>\n <\/span>\n Douyin's Demographic \u6296\u97f3\u7528\u6236\u6578\u64da<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]\u6296\u97f3\u7528\u6236\u7684\u4eba\u53e3\u7d71\u8a08\u6578\u64da\uff1a\u7537\u602752.2\uff05\uff0c\u5973\u602747.8\uff05\uff1b \u4e3b\u8981\u5e74\u9f61\u6bb5\u662f25-30\uff0824.8\uff05\uff09\uff0c31-35\uff0822.9\uff05\uff09\u548c19-24\uff0821.7\uff05\uff09\u3002<\/span>[\/vc_column_text] <\/div>\n<\/div><\/div>[vc_empty_space height=”61″][\/vc_column][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1583490201121{padding-top: 18px !important;}”]
\n
\n \n \"\" \n <\/div>\n<\/div>[vc_empty_space height=”61″][\/vc_column][\/vc_row][vc_row row_content_width=”grid”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1510233127858{padding-top: 18px !important;}”]
\n
\n \n \"\" \n <\/div>\n<\/div>[vc_empty_space height=”61″][\/vc_column][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″]
\n
\n
\n \n <\/span>\n <\/span>\n <\/span>\n In-feed Video Ads \u6296\u97f3\u4fe1\u606f\u6d41\u5ee3\u544a<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]\u5728\u6296\u97f3\u300c\u63a8\u85a6\u300d\u8996\u983b\u4e2d\u5d4c\u5165\u7684\u54c1\u724c\u8996\u983b\u5ee3\u544a\u5167\u5bb9\uff0c\u5145\u5206\u61c9\u7528\u4fe1\u606f\u6d41\u5ee3\u544a\u7684\u89c0\u770b\u9ad4\u9a57\u3002\u6b64\u6296\u97f3\u4fe1\u606f\u6d41\u8996\u983b\u5ee3\u544a\u4ee5\u539f\u751f\u65b9\u5f0f\u986f\u793a\uff0c\u662f\u9577\u905460\u79d2\u7684\u5168\u5c4f\u6296\u97f3\u4fe1\u606f\u6d41\u8996\u983b\u5ee3\u544a\uff0c\u8996\u983b\u5ee3\u544a\u6703\u81ea\u52d5\u64ad\u653e\u53ca\u958b\u555f\u8072\u97f3\uff0c\u7528\u6236\u53ef\u4ee5\u8b9a\u597d\uff0c\u7559\u8a00\u548c\u5206\u4eab\u3002<\/span>[\/vc_column_text] <\/div>\n<\/div>
\n
\n \n <\/span>\n <\/span>\n <\/span>\n Buying Model \u8cfc\u8cb7\u6a21\u5f0f<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]CPM \uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\uff0cCPV \uff08\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff09\uff0cCPC \uff08\u6bcf\u6b21\u9ede\u9ede\u64ca\u6210\u672c\uff09\uff0cCPI\uff08\u6bcf\u5b89\u88dd\u4e00\u6b21APP\u7684\u6210\u672c\uff09<\/span>[\/vc_column_text] <\/div>\n<\/div><\/div>[vc_empty_space height=”61″][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1510915770467{padding-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″]
\n
\n
\n \n <\/span>\n <\/span>\n <\/span>\n Takeover Ads \u6296\u97f3\u958b\u5c4f\u5ee3\u544a<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]\u5168\u5c4f\u5ee3\u544a\u5728\u6296\u97f3App\u555f\u52d5\u6642\u9032\u884c\u5c55\u793a\uff0c\u5f37\u529b\u7684\u8996\u89ba\u885d\u64ca\u53ef\u63d0\u9ad8\u60a8\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u4e26\u9396\u5b9a\u5ba2\u6236\u7fa4\u7522\u751f\u5f37\u70c8\u7684\u54c1\u724c\u6548\u679c\u3002\u79fb\u52d5\u5ee3\u544a\u6703\u7576\u4f60\u6253\u958b\u6296\u97f3\u6642\u7b2c\u4e00\u500b\u986f\u793a\uff0c\u53ef\u9054\u5230100% SOV\u3002<\/span>[\/vc_column_text] <\/div>\n<\/div>
\n
\n \n <\/span>\n <\/span>\n <\/span>\n Buying Model \u8cfc\u8cb7\u6a21\u5f0f<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]CPM \uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\uff0cCPT by City \uff08\u6bcf\u65e5\u5c55\u793a\u6210\u672c\uff1b\u53ef\u81ea\u7531\u9078\u64c7\u57ce\u5e02\uff09<\/span>[\/vc_column_text] <\/div>\n<\/div><\/div>[vc_empty_space height=”61″][\/vc_column][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1510233147849{padding-top: 18px !important;}”]
\n
\n \n \"\" \n <\/div>\n<\/div>[vc_empty_space height=”61″][\/vc_column][\/vc_row][vc_row row_content_width=”grid”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1510233127858{padding-top: 18px !important;}”]
\n
\n \n \"\" \n <\/div>\n<\/div>[vc_empty_space height=”61″][\/vc_column][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″]
\n
\n
\n \n <\/span>\n <\/span>\n <\/span>\n Hashtag Challenge \u6296\u97f3\u6311\u6230\u8cfd<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]\u6296\u97f3Hashtag Challenge\u5229\u7528\u4e86\u6296\u97f3KOL\u8996\u983b\u5275\u610f\u548c\u5171\u4eab\u5167\u5bb9\u7684\u81ea\u7136\u8da8\u52e2\uff0c\u4ee4\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u5c07\u7528\u6236\u8f49\u8b8a\u70ba\u5275\u9020\u8005\u4f86\u5efa\u7acb\u89aa\u548c\u529b\u3002\u6bcf\u500bHashtag Challenge\u5747\u662f\u5c08\u696d\u5b9a\u5236\uff0c\u70ba\u54c1\u724c\u5275\u505a\u984d\u5916\u7684\u79fb\u52d5\u5ee3\u544a\u652f\u6301\uff0c\u5145\u5206\u5229\u7528\u6296\u97f3KOL\/\u54c1\u724c\u6548\u61c9\/\u97f3\u6a02\uff0c\u8207\u7528\u6236\u5171\u540c\u5275\u5efa\u71df\u92b7\u5167\u5ba2\u3002<\/span>[\/vc_column_text] <\/div>\n<\/div>
\n
\n \n <\/span>\n <\/span>\n <\/span>\n Buying Model \u8cfc\u8cb7\u6a21\u5f0f<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]CPT\uff08\u6bcf\u6b21\u8209\u8fa6\u6210\u672c\uff09<\/span>[\/vc_column_text] <\/div>\n<\/div><\/div>[vc_empty_space height=”61″][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1510915770467{padding-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″]
\n
\n
\n \n <\/span>\n <\/span>\n <\/span>\n \u5168\u9762\u7684\u6296\u97f3\u670d\u52d9<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]Mobfever\u4f5c\u70ba\u6296\u97f3&\u6296\u97f3\u5168\u7403\u5546\u5e97\u9999\u6e2f\u4ee3\u7406\u5546\uff0c\u63d0\u4f9b\u4ee5\u4e0b\u5168\u65b9\u4f4d\u7684\u6296\u97f3\u670d\u52d9\u3002<\/span><\/p>\n

1.\u4f01\u696d\u8cec\u865f\u7ba1\u7406\uff08\u542b\u77ed\u8996\u983b\u88fd\u4f5c\uff09<\/span>
\n2.\u6296\u97f3\u5e97\u8216\u7ba1\u7406<\/span>
\n3.\u6296\u97f3\u5e97\u92ea\u76f4\u64ad<\/span>
\n4. \u6296\u97f3Kols\u7ba1\u7406<\/span>
\n5. \u6296\u97f3\u63a8\u5ee3\u8207\u7b56\u5283<\/span>[\/vc_column_text] <\/div>\n<\/div>

\n
\n \n <\/span>\n <\/span>\n <\/span>\n Case Study (KOLs + In-feed Video)<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]\u77e5\u540d\u8edf\u4ef6\u54c1\u724c\u8207\u5782\u76f4\u985eKOL\u5408\u4f5c\uff0c\u88fd\u4f5c\u6280\u8853\u98a8\u683c\u7684\u77ed\u8996\u983b\uff0c\u5438\u5f15\u7c89\u7d72\u53c3\u8207\u548c\u8a02\u95b1\u4ed6\u5011\u7684\u61c9\u7528\u7a0b\u5e8f\u3002 \u901a\u904e\u6e96\u78ba\u7684\u5b9a\u4f4d\uff0c\u54c1\u724c\u7684\u6f5b\u5728\u5ba2\u6236\u53ef\u4ee5\u901a\u904e\u4fe1\u606f\u6d41\u8996\u983b\u8f15\u9b06\u63a5\u6536\u4fe1\u606f\u4e26\u9032\u884c\u8f49\u63db\u3002<\/span><\/p>\n

\"\"[\/vc_column_text] <\/div>\n<\/div>

\n
\n \n <\/span>\n <\/span>\n <\/span>\n Case Study (Takeover + In-feed + H5)<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]\u5ba2\u6236\uff1a\u4e2d\u570b\u6559\u80b2\u7559\u5b78\u670d\u52d9\u4e2d\u5fc3\uff08\u4e2d\u570b\u6559\u80b2\u90e8\uff09<\/span>
\n\u901a\u904e\u540c\u6642\u63a8\u51faIn-feed\u5ee3\u544a\u548cTakeover\uff0cTakeover\u7d66\u89c0\u773e\u5e36\u4f86\u4e86\u7b2c\u4e00\u5370\u8c61\uff0c\u7576\u4ed6\u5011\u6efe\u52d5\u67e5\u770b\u4eca\u65e5\u982d\u689d\u7684\u5167\u5bb9\u6642\uff0c\u89c0\u773e\u53ef\u4ee5\u518d\u6b21\u770b\u5230In-feed\u5ee3\u544a\u3002 \u9019\u4e00\u7b56\u7565\u63d0\u5347\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u53d7\u773e\u66f4\u5bb9\u6613\u8a2a\u554f\u7db2\u7ad9\u67e5\u627e\u7559\u5b78\u4fe1\u606f\u3002<\/span>
\n\u53e6\u5916\uff0c\u6211\u5011\u5728\u9ad8\u8003\u4e00\u5468\u5f8c\u958b\u59cb\u6295\u653e\u5ee3\u544a\u3002 \u90a3\u662f\u5b78\u751f\u9078\u64c7\u5b78\u7fd2\u5730\u9ede\u7684\u6700\u4f73\u6642\u671f\u3002<\/span><\/p>\n

\u6536\u8cfc\u5ee3\u544a\u6295\u653e\u8d85\u904e 100 \u842c\u6b21\u5c55\u793a<\/span>
\nCTR \u6bd4\u884c\u696d\u6a19\u6746\u9ad8 4.25 \u500d<\/span>
\n\u5ba2\u6236\u7a31\u5b78\u8853\u4ea4\u6d41\u53cd\u97ff\u5f88\u597d<\/span><\/p>\n

\"\"[\/vc_column_text] <\/div>\n<\/div>

\n
\n \n <\/span>\n <\/span>\n <\/span>\n Case Study (Hashtag Challenge)<\/span>\n <\/h5>\n<\/div>\n
\n
\n [vc_column_text]#\u4f60\u62cd\u5ee3\u544a\uff0c\u6211\u5011\u4ed8\u9322\u2014\u2014 \u5168\u6c11\u4efb\u52d9<\/span>
\n\u901a\u904e Cash Tasks \u8207\u5275\u4f5c\u8005\u4e92\u52d5\uff0c\u901a\u904e 5 \u500b\u5275\u4f5c\u8005\u6f14\u793a\u8996\u983b\u6307\u5c0e\u5167\u5bb9\u5275\u4f5c\u3002 \u5c0d\u65bc\u666e\u901a\u7528\u6236\uff0c\u5f9e\u66dd\u5149\u5230\u8f49\u5316\uff0c\u63d0\u4f9b\u5f37\u5927\u4e14\u76f8\u95dc\u7684\u54c1\u724c\u5167\u5bb9\u3002<\/span><\/p>\n

\"\"[\/vc_column_text] <\/div>\n<\/div><\/div>[vc_empty_space height=”61″][\/vc_column][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1510233147849{padding-top: 18px !important;}”]

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