China KOLs & Livesream
The rapid development of the mobile Internet has provided fertile soil for the development of Internet celebrities and Internet celebrity organizations. The diversification of communication channels and the intensifying trend of fragmentation of consumer groups. Internet celebrities such as Xiaohongshu KOL, Douyin KOL, and mainland bloggers have become an important force in the marketing system of mainland Chinese enterprises, subverting the traditional marketing model and quickly reaching enterprises. The trump card of the consumer crowd.
Through in-depth research in the field of vertical segmentation, Internet celebrities attract the attention of consumers in the circle with interesting and professional content, establish a trust relationship with consumers, and become the opinion leaders of consumers to a certain extent. the nearest person. Li Jiaqi, who became famous in the Douyin short video, once sold 1,000 lipsticks in 2 hours with the lipstick color test + the spoken word “OMG”, becoming the man who defeated Jack Ma.
Under this trend, a large number of Internet celebrity resources and various Internet celebrity organizations have sprung up. How to choose a cost-effective influencer KOL among many influencer organizations, that is, to choose a KOL that truly matches the corporate brand, and obtain a fair Internet celebrity KOL advertising fee has become a major problem for companies to market in mainland China. In order to solve the communication needs of enterprises in online advertising and marketing and achieve the communication effect of combining quality and efficiency, Mobfever deeply excavates the resource value of various Internet celebrity organizations, and comprehensively integrates Internet celebrity resources such as Xiaohongshu, Douyin, Toutiao, and Baidu. Enterprise marketing communication provides powerful resource support.
Rich KOLs resources
Fully meet the network marketing needs of enterprises
As a reliable partner in the Chinese mainland market, mobfever has a keen market sense and a precise grasp of the Chinese Kols ecology, and has reached an in-depth cooperative relationship with 5000+ KOL resources in various vertical fields of all social media platforms and e-commerce platforms. Through the precise matching of high-quality resources, we create personalized and combined network marketing strategies to help enterprises obtain wider and more vertical customer resources in the fierce competition.
Complete extensive coverage of the entire network of consumer groups
Mobfever’s KOLs resources include Douyin, Xiaohongshu, WeChat, Weibo, Kuaishou, Miaopai, Meipai, Toutiao Information Media, Comprehensive News Media, Taobao, JD.com and other mainstream media platforms, Radiation Life Entertainment, Mother and Child Parenting , technology and digital, home furnishing, tourism, healthy food, automobile and many other industries. Through multi-channel integrated marketing services, tailor-made marketing strategies for different users, and establish a personalized cross-media three-dimensional promotion service model.
Direct resources
Cultivate healthy partnerships
Mobfever’s information flow advertising platform is connected to a huge domestic network, and has obtained the direct sales agency rights of many well-known platforms, covering different channels such as search, mobile, video, social, etc., helping enterprises to reach their target audiences by size. By representing one more influencer organization more directly, it not only avoids the disadvantages of a single platform, such as the small amount of resources and the simplification of resource selection, but also avoids the constant execution of indirect agents, high service prices, and difficulty in direct control of KOL quality and dissemination effects. and other disadvantages.
data analysis system
Comprehensively enhance advertising performance
Mobfever data analysis system relies on AI big data technology to comprehensively analyze data such as KOL communication index, cooperation index, fan size, fan portrait, media popularity, cost performance, comprehensive conversion effect, etc., and deeply mine data value to provide strong data support for marketing activities. , make the delivery more open, transparent, and precise, comprehensively strengthen the advertising effect, and improve the conversion rate.
In order to provide a better service experience, Mobfever provides delivery resources, and also provides services such as full control of communication channels to marketing effects, visual delivery effect reports and other services, fully empowering online advertising marketing, and providing enterprises with one-stop online media marketing solutions plan.
